Digital Marketing Specialist (Temporary)

Primary Position Objectives:

• Work with Marketing Team to develop, execute, and measure demand generation campaigns across a variety of channels and platforms such as Marketo and social media.
• Monitor campaigns and assist in ongoing testing and optimization to improve effectiveness.
• Support campaign execution by manipulating data for Marketo email campaigns.
• Coordinate the development of creative assets, copy, segmentation, targeting, and more.
• Support Marketing team by managing calendars, projects and processes, deliverables, and related documentation as needed.
• Track, measure and report google analytics on a weekly and monthly basis.
• Assist teams in refining and launching Candidate an.
• Support ongoing marketing efforts as needed including: marketing operations, event planning, and content marketing.

Job Requirements:

• 3+ years professional experience in the responsibilities listed above with a focus on Marketo or other other marketing software automation platform
• Skill/expertise required in excel, html, word press (some design experience helpful).
• Obsessive attention to detail and excellent project management skills
• Collaborative work style; ability to work independently and in cross-functional teams
• Proactive and effective communicator; able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organization

Position Duration

Please note that this is a contract or freelance position in Princeton, NJ.

Work Conditions

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

This position profile identified the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.